You are watching your favorite TV series on direct.tv and it’s time for a commercial. It is an auto commercial. The voice over sounds familiar but you just can’t put your finger on which it could be. Chances are it’s one of your favorite celebrities. The newest trend in Hollywood is celebrities doing voice-overs for the car industry.
Celebrities are taking over the car commercial market, but not in the way most people would think. After all, the focus of the visual part of the commercial is the car. The auto companies want to consumer to be looking at the features of the car, not a hot Hollywood star that they recognize on sight. Chances are though, the voice telling you about the car is one of your favorite celebrities.
Celebrities seem to be involved in every part of the auto industry and it’s not just the car commercials themselves. Their voices are being used for insurance companies such as State Farm or the benefits of car refinancing.
Stop and listen next time a commercial is being broadcast for the auto industry. You may here Matt Dillon for Pontiac, James Spader for Pontiac, Kevin Spacey for Honda or Jeff Bridges for Hundai.
Stars of the silver screen and television screen are lending their signature voices to many different car companies. Let’s face it, some celebs have very distinct voices and using them to tell consumers about the car gives the car company some familiarity, some trust worthiness and celebrity influence.